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Selling Blue Elephants - Online Webinar
- March 19 at 3pm: Free for Wharton Club members
Can you remember the world before the iPod? How
about the world before chunky tomato sauce or brown mustard? Many
of these products came about not through focus groups and polling,
but rather through research and development labs and marketers
developing the products they knew customers would want, before
customers knew they wanted them. Today your customers can actually
help you create your next product.
Join our live online seminar (webinar) Wednesday, March 19 at
3pm (PDT) from your own home or office and change the way you
think about selling to present and future customers. Selling Blue
Elephants authors Howard Moskowitz and Alex Gofman will spend
an hour with us discussing how top companies like HP, Prego, Vlasic,
and MasterCard discover what appeals to the customer even if the
customer can't articulate the need, much less the solution.
Read
More Here
Click
Here To Register
Agenda:
3pm to 4pm PDT – Authors’ Presentation and Discussion
Price: **FREE TO WHARTON CLUB OF NJ MEMBERS AND MEMBERS OF RECIPROCATING
CLUBS**
You must register at least 24 hours in advance to receive the
web address and your password for the webinar. There is no penalty
for no-shows, and a recorded version will be available for subsequent
playback if you can’t miss the live meeting (Windows Media streaming
multimedia format.)
Important additional logistical details will be sent in a subsequent
email to registrants.
“Selling Blue Elephants” Online Webinar *FREE FOR ALL WHARTON
CLUB OF NJ MEMBERS*
Wednesday, 3/19/08 at 3:00pm PDT
Live online seminar based on Selling Blue Elephants: How to Make
Great Products That People Want Before They Even Know They Want
Them by (Wharton Publishing, 2007) |
